We are keenly aware that a strong community makes our company stronger. Every year, Digital XPress devotes time and resources to organizations that make the Capital Region a better place to live.
NORTHERN RIVERS FAMILY OF SERVICES
Northern Rivers, which provides vital services to families and children in the region, was our “adopted” charity for 2016. DXP employees held raffles and a holiday toy drive raising $3,000 in cash and hundreds of toys.
OTHER ORGANIZATIONS DXP SUPPORTS
Boy Scouts of America
Mohawk-Hudson Humane Society
Friends of the Saratoga County Animal Shelter
Homes for Orphaned Pets Exist
Interfaith Partnership for the Homeless
COLONIE CENTER / POKÉMON GO GYM
Shopping mall wanted to create a unique environment in its center court that capitalized on the viral success of Pokémon Go, the popular augmented reality game. Goal was to increase foot traffic before the back-to-school season.
DXP designed and installed large format graphics using Pokémon Go imagery to create a walk-able experience for mall customers. The Pokémon Go Gym included a 17-foot round floor graphic, team banners, life-size cutouts and hidden characters throughout the surrounding areas of the mall.
The mall experienced a 40% increase in foot traffic after installation and received national media coverage:
"Digital XPress took Pokémon Go and transported it into the real world. Using their design and large-format capabilities, DXP built a Pokémon gym in center court of Colonie Center. This was the Pokéball heard round the world. Memes went out touting the experience and they spread throughout the virtual universe. Mall traffic increased 44% on the day we opened the event. We literally had visitors from across the world visiting our mall."
Marketing and Business Development Manager
SUPERMARKET CHAIN / NEW MOVERS NEEDED
National supermarket chain needed a fast way to connect with people moving into neighborhoods near its stores. Goal was to increase number of loyalty shoppers.
Specialty consumer data was used to create personalized mail pieces including: location of store nearest recipient, message from the local manager and welcome coupons.
Retailer experienced a 2% increase in loyalty shopper membership.
BOCES / COMMON CORE CONFUSION
The Common Core library is extensive and gets updated frequently. Teachers were wasting time figuring out what documents they needed, locating the correct versions and running copies for their classes.
DXP built an online storefront where BOCES staff can log in and order the most current editions of over 500 products (full color, black and white, single sheets, booklets) with options for finishing (shrink wrapping, 3-hole punch, spiral bound). The materials are printed on demand (no wasted inventory) and ship directly to schools within 3 business days.
BOCES staff have an easy and cost-effective way to manage print materials for their classrooms. A centralized resource for materials ensures consistency in document production and eliminates frustration.
“The online storefront that DXP set up for the Common Core curriculum is awesome. It takes my staff no time at all to place the orders that the school districts require. Final printed materials arrive in just a few days.”
– BOCES Print Manager
Jack’s booming personality sets the tone for DXP. He makes it a priority to stay on top of trends in printing, and strives to develop new directions for the business. It’s well known that the McGraths love Disney, and Jack is always ready with recommendations if you’re headed to the park!
Jodi has worked at DXP since she was old enough to hand collate paper. These days, she takes on a bit more responsibility! “In an ever-changing printing and mailing industry, we are constantly reviewing and adding new software, equipment and product lines to continue to offer comprehensive services to our clients,” she says. Jodi’s been known to paint and sip, holds a law degree and is an avid runner.
VP OF MANUFACTURING
Rich is the answer man at DXP! He discovers the best and most efficient way to get things done. And with over 30 years in printing, he has a wealth of knowledge to draw on. He spends his weekends outside, skiing or cycling
VP OF SALES
Tracy’s 20-year tenure in printing and mailing began at DXP—she knows a lot! She volunteers with the Boy Scouts of America and uses that same adventurous and enterprising spirit to come up with creative solutions for customers.
With two energetic teens at home, Jack is an expert at juggling crazy schedules. He applies this skill and his 32 years in print to his work at DXP, making sure projects flow as smoothly as possible through production to meet deadlines.
Steve began his communications career working as a reporter and editor for a daily newspaper. Lacking sleep and exposure to sunlight, he transitioned to marketing in the 1980s and has directed campaigns for national and regional clients ever since. He loves hanging out in Hawaii and holds a private pilot’s license, which explains his lack of grounding.
Gordon began working part-time at a print shop as a teenager. He tried his hand at other jobs, but eventually found his way back. And after spending his entire adult life in printing, he says he still learns something new every day. He enjoys tackling unusual projects and playing with his grandkids.
RichRod has spent nearly two-thirds of his life in printing (he looks young, but trust us—that’s a lot of printing!). He can identify paper swatches in his sleep and can often be found taking cigar selfies. When he’s not running the numbers at DXP, he loves to spend time with his kids and grandkids.
Joe’s been dedicated to print for 33 years, and is equally dedicated to his customers. It’s not unusual to hear oldies blasting from his office early in the morning as he prepares to hit the road each day.
Linda joined the DXP team in 2015, and brought with her 30 years of experience in outside print and large format. When she’s not working, she enjoys hiking and running.
With a background in industrial design, Brendan is skilled at helping customers realize their concepts through large format printing. He likes to think outside the box—whether pushing the boundaries of print or building a new Lego set—Brendan loves a challenge!
CREATIVE SERVICES COORDINATOR
Legend has it that Sarah was born with a crayon in her hand (Crayola Sunshine Yellow). She’s been creating since then, and has worked in print and design for the last 17 years. She applies her imagination and business acumen to our Creative Services department, keeping projects fresh and flowing smoothly.
LARGE FORMAT PROJECT COORDINATOR
Like many Mets fans, Steve prefers to remain an enigma. All we know is that he’s a large format expert and has beautiful penmanship. One time he dressed up like Pikachu.
After a decade-long career in the paper industry, Shirley made her jump to print about six years ago. Her in-depth knowledge of both industries allows her to provide thorough and comprehensive service to her customers. She enjoys boating, hot rod cars and spending time on the golf course.
Terri’s been in print for 37 years, nearly 20 of them at DXP. She takes pride in building relationships with customers and understanding their wants and needs. She’s a pro at postal requirements and is currently learning how to play the ukulele.
Coming from an extensive career in quality control, Elaine has an eye for detail! She provides meticulous and exceptional service to her customers. When she’s not chasing down project schedules, she enjoys riding ATVs with her daughters.
April’s customers describe her as dependable and thoughtful. She faces every situation with a smile and is cool under pressure. She has three kids at home, and loves spending time with her family around the campfire.
With an exuberant personality, Danielle’s upbeat attitude and excellent communication skills are a benefit to all. She’s known for her contagious laugh and the solid relationships she maintains with her customers.
Connie has seen countless print projects through to completion, working previously as a copywriter and proofreader. She takes pleasure in being able to meet customers’ needs, particularly when she’s able to solve a problem!