Agency Brand Identity Design Services

Build a recognizable, cohesive brand with strategic identity design from Digital XPress. Our creative team helps businesses and organizations develop purposeful visual communications, from foundational brand direction and graphic design through print, digital, signage, and large-format applications. With integrated production capabilities, your identity can move smoothly from concept to finished materials through one experienced partner.

Creative team developing a cohesive brand identity with logo concepts, color palettes, and printed marketing materials

Our Agency Brand Identity Design Services

Integrated brand development, graphic design, digital communications, print, signage, and large-format production for cohesive results.

Brand Development

Shape a clear, consistent brand direction with creative guidance that connects your organization’s goals to purposeful visual communications across applications.

Graphic Design

Create polished brochures, annual reports, digital graphics, and other branded materials through an experienced creative services team and integrated production environment.

Digital Communications

Translate your brand into beautiful, purposeful digital communications tailored to the needs of small and midsized businesses and organizations.

Print Applications

Carry your identity into professionally produced collateral through commercial printing, finishing, and coordinated support from concept through completed materials.

Large Format Graphics

Extend brand visibility into physical spaces with custom signage, wall murals, window graphics, displays, and other large-format applications.

Vehicle Branding

Increase brand awareness on the move with vehicle wrap design, printing, installation, and cut vinyl lettering managed through one coordinated process.

Integrated Creative Solutions

Create A Cohesive Brand Presence

Digital XPress combines creative expertise with in-house production to help your identity remain consistent across digital communications, print collateral, signage, large-format graphics, and vehicle applications. The team can support brand development as part of a broader production partnership, making it easier to move from design concepts to finished materials while maintaining a clear visual direction for your business or organization.

Designer arranging coordinated brand assets across digital and printed applications
The Digital XPress Difference

Why Choose Digital XPress?

Get creative strategy and production support from one experienced, integrated partner.

Deep Experience

More than 35 years of print and mail experience inform thoughtful creative and production guidance.

In-House Creative

An experienced in-house creative team supports brand development and purposeful visual communications.

Integrated Production

Move from creative development through print, mailing, large-format production, and installation with one partner.

Secure Practices

SOC 2-compliant systems support secure handling of sensitive print and mail data.

Meet The Digital XPress Team

Experienced creative, production, and leadership professionals support every project.

Portrait of Jodi Hess, President of Digital XPress

Jodi Hess

President

Jodi Hess serves as President of Digital XPress, guiding the Albany-based company's strategic direction and continued growth as a full-service print and mail provider. With deep experience in the print and mail industry, Jodi has helped shape Digital XPress into a New York State Certified Woman-Owned Business Enterprise known for combining in-house production, creative services, and mailing expertise under one roof. She is dedicated to fostering a culture of service excellence, collaboration, and support for women in leadership. Jodi works closely with the leadership team to ensure clients across the Capital Region receive secure, sustainable, and efficient print and mail solutions. Her leadership reflects Digital XPress's ongoing commitment to innovation and long-term client partnerships throughout the region.

Portrait of Rich Trombley, Chief Strategic Officer

Rich Trombley

Chief Strategic Officer

Rich Trombley serves as Chief Strategic Officer at Digital XPress, where he plays a key role in shaping the company's long-term direction and business strategy. Drawing on extensive experience in the print and mail industry, Rich helps align Digital XPress's advanced production capabilities, creative services, and mailing solutions with the evolving needs of businesses, nonprofits, and organizations across the Capital Region. He is instrumental in identifying growth opportunities and strengthening the company's position as a versatile, full-service partner. Rich is committed to maintaining Digital XPress's high standards for service excellence, sustainability, and secure data handling, ensuring clients receive strategic guidance alongside dependable production support.

Portrait of Tracy Terry, VP of Sales

Tracy Terry

VP of Sales

Tracy Terry leads the sales team at Digital XPress as VP of Sales, connecting businesses, nonprofits, and organizations throughout the Albany and New York Capital Region with tailored print, mail, and creative solutions. With a strong understanding of the company's end-to-end capabilities, Tracy works closely with clients to identify the right combination of services, from commercial printing to large-format production and mailing support. Her focus on building lasting client relationships reflects Digital XPress's core values of service excellence and collaboration. Tracy is dedicated to helping clients navigate their print and mail needs efficiently, ensuring every project benefits from the company's decades of industry experience.

Portrait of Jack Sussman, VP of Manufacturing

Jack Sussman

VP of Manufacturing

Jack Sussman oversees manufacturing operations at Digital XPress as VP of Manufacturing, ensuring the company's advanced in-house equipment and specialized production teams deliver consistent, high-quality results. With a focus on operational efficiency, Jack manages the processes that allow Digital XPress to handle complex print projects from start to finish. His leadership supports the company's commitment to sustainable, FSC-certified printing and secure production practices under SOC 2 compliance standards. Jack works to ensure every project moves smoothly through production, helping Digital XPress maintain its reputation as a reliable full-service print and mail partner for organizations across the Capital Region.

Portrait of Elaine Spadola, Account Manager

Elaine Spadola

Account Manager

Elaine Spadola serves as an Account Manager at Digital XPress, working directly with clients to coordinate print, mail, and creative projects from concept through completion. She acts as a trusted point of contact for businesses and organizations throughout the Capital Region, helping ensure each project aligns with client goals and timelines. Elaine's attention to detail and clear communication support Digital XPress's commitment to service excellence and collaboration. She works closely with the production and creative teams to ensure smooth project execution, giving clients confidence that their print and mail needs are being handled by an experienced, dedicated professional.

Portrait of Michele Wyse, Creative Services Manager

Michele Wyse

Creative Services Manager

Michele Wyse leads the Creative Services team at Digital XPress, overseeing the development of design work for clients across the Capital Region. Michele brings a passion for storytelling and visual design to every project, helping businesses, nonprofits, and organizations bring their brand vision to life. Her leadership ensures creative work integrates seamlessly with Digital XPress's print, large-format, and mailing capabilities, giving clients a cohesive, end-to-end production experience backed by proven creative expertise.

Portrait of Dave Flansberg, Large Format Manager

Dave Flansberg

Large Format Manager

Dave Flansberg manages Digital XPress's Large Format division, overseeing the production and installation of banners, signage, displays, and other large-format materials for clients throughout the Capital Region. His expertise ensures that large-format projects are executed with precision, from initial production through final on-site installation. Dave's hands-on approach and technical knowledge support businesses, event organizers, and organizations looking for high-impact visual solutions. As part of the Digital XPress team, he helps deliver on the company's promise of integrated, in-house services, ensuring large-format projects are completed efficiently and to the highest quality standards for clients across the region.

Frequently Asked Questions

What does a brand identity designer do?

A brand identity designer helps define how a business or organization looks and communicates. Work may include visual direction, logo development, typography, color choices, graphic design, and guidance for applying the identity across digital communications, printed materials, signage, and other brand touchpoints. Digital XPress also connects creative development with in-house production capabilities for a coordinated path from concept to finished materials.

How much does a brand identity design cost?

What is a company's brand identity?

Can Digital XPress help with an existing brand identity?

What types of materials can support a brand identity?

Can brand identity design include print production?

Can you extend a brand identity into signage or vehicle graphics?

How do I start a brand identity design project?

Still Have Brand Questions?

Talk with the Digital XPress creative team about your project goals and applications.

Certified & Compliant

Awards and Recognition

Forest Stewardship Council certification for Digital XPress

Forest Stewardship Council (FSC) Certification

Company-listed certification supporting FSC-certified printing and sustainable paper options.

SOC 2 compliance designation for Digital XPress

SOC 2 Compliance

Company-listed compliance supporting secure handling of sensitive print and mail data.

New York State Certified Woman-Owned Business Enterprise designation

New York State Certified Woman-Owned Business Enterprise (WBE)

Company-listed New York State certification for a woman-owned business enterprise.

Start Your Brand Identity Project

Share your goals and requirements with Digital XPress to discuss creative direction, applications, and production support.

Contact Us Today

For immediate assistance, feel free to give us a direct call at 518-438-7817. You can also send us a quick email at info@dxp1.com.