Targeted Direct Mail Marketing Services

Reach customers, members, donors, and business audiences with targeted direct mail marketing services from Digital XPress. From personalized printing and variable data to inserting, addressing, postage optimization, and USPS coordination, our in-house team helps turn campaign concepts into accurately produced mail pieces that move efficiently into the mail stream while supporting secure, sustainable production practices.

Digital XPress team preparing personalized direct mail pieces for mailing

Our Targeted Direct Mail Marketing Services

Integrated direct mail support covering creative coordination, personalization, production, fulfillment, addressing, and postage strategy.

Personalized Printing

Use variable data capabilities to create personalized mail pieces tailored to recipient information, campaign goals, and audience requirements while coordinating production in-house.

Mail Fulfillment

Coordinate inserting, tip-on cards, tabbed mailers, catalogs, and match mailing through an integrated production workflow designed to keep projects moving efficiently.

USPS Coordination

An on-premises USPS postal clerk approves mail on-site, while the team monitors USPS policies, rates, mail classes, and formats for campaign planning.

Integrated Mailing Support

Make Every Mail Campaign More Targeted

Digital XPress brings design consultation, personalized printing, fulfillment, addressing, and postage strategy together under one roof. Variable data capabilities support relevant mail pieces, while on-site USPS coordination helps projects move efficiently into the mail stream. The team also passes USPS incentives to clients and reviews postage rates, mail classes, formats, and strategies to help organizations make informed campaign decisions.

Personalized direct mail pieces organized for campaign fulfillment
The Digital XPress Difference

Why Choose Digital XPress?

A full-service print and mail partner combines strategic support with in-house production and mailing capabilities.

In-House Expertise

Creative, print, fulfillment, and mailing capabilities are coordinated through one experienced production partner.

USPS Support

An on-site USPS postal clerk supports mail approval and helps projects move efficiently into the mail stream.

Secure Handling

SOC 2-compliant systems support the secure handling of sensitive print and mail data throughout production.

Sustainable Options

FSC-certified printing and sustainable paper options support environmentally conscious campaign production decisions.

Meet The Digital XPress Team

Experienced print, mail, creative, and production professionals support campaigns from concept through completion.

Portrait of Jodi Hess, President of Digital XPress

Jodi Hess

President

Jodi Hess serves as President of Digital XPress, guiding the Albany-based company's strategic direction and continued growth as a full-service print and mail provider. With deep experience in the print and mail industry, Jodi has helped shape Digital XPress into a New York State Certified Woman-Owned Business Enterprise known for combining in-house production, creative services, and mailing expertise under one roof. She is dedicated to fostering a culture of service excellence, collaboration, and support for women in leadership. Jodi works closely with the leadership team to ensure clients across the Capital Region receive secure, sustainable, and efficient print and mail solutions. Her leadership reflects Digital XPress's ongoing commitment to innovation and long-term client partnerships throughout the region.

Portrait of Rich Trombley, Chief Strategic Officer

Rich Trombley

Chief Strategic Officer

Rich Trombley serves as Chief Strategic Officer at Digital XPress, where he plays a key role in shaping the company's long-term direction and business strategy. Drawing on extensive experience in the print and mail industry, Rich helps align Digital XPress's advanced production capabilities, creative services, and mailing solutions with the evolving needs of businesses, nonprofits, and organizations across the Capital Region. He is instrumental in identifying growth opportunities and strengthening the company's position as a versatile, full-service partner. Rich is committed to maintaining Digital XPress's high standards for service excellence, sustainability, and secure data handling, ensuring clients receive strategic guidance alongside dependable production support.

Portrait of Tracy Terry, VP of Sales

Tracy Terry

VP of Sales

Tracy Terry leads the sales team at Digital XPress as VP of Sales, connecting businesses, nonprofits, and organizations throughout the Albany and New York Capital Region with tailored print, mail, and creative solutions. With a strong understanding of the company's end-to-end capabilities, Tracy works closely with clients to identify the right combination of services, from commercial printing to large-format production and mailing support. Her focus on building lasting client relationships reflects Digital XPress's core values of service excellence and collaboration. Tracy is dedicated to helping clients navigate their print and mail needs efficiently, ensuring every project benefits from the company's decades of industry experience.

Portrait of Jack Sussman, VP of Manufacturing

Jack Sussman

VP of Manufacturing

Jack Sussman oversees manufacturing operations at Digital XPress as VP of Manufacturing, ensuring the company's advanced in-house equipment and specialized production teams deliver consistent, high-quality results. With a focus on operational efficiency, Jack manages the processes that allow Digital XPress to handle complex print projects from start to finish. His leadership supports the company's commitment to sustainable, FSC-certified printing and secure production practices under SOC 2 compliance standards. Jack works to ensure every project moves smoothly through production, helping Digital XPress maintain its reputation as a reliable full-service print and mail partner for organizations across the Capital Region.

Portrait of Elaine Spadola, Account Manager

Elaine Spadola

Account Manager

Elaine Spadola serves as an Account Manager at Digital XPress, working directly with clients to coordinate print, mail, and creative projects from concept through completion. She acts as a trusted point of contact for businesses and organizations throughout the Capital Region, helping ensure each project aligns with client goals and timelines. Elaine's attention to detail and clear communication support Digital XPress's commitment to service excellence and collaboration. She works closely with the production and creative teams to ensure smooth project execution, giving clients confidence that their print and mail needs are being handled by an experienced, dedicated professional.

Portrait of Michele Wyse, Creative Services Manager

Michele Wyse

Creative Services Manager

Michele Wyse leads the Creative Services team at Digital XPress, overseeing the development of design work for clients across the Capital Region. Michele brings a passion for storytelling and visual design to every project, helping businesses, nonprofits, and organizations bring their brand vision to life. Her leadership ensures creative work integrates seamlessly with Digital XPress's print, large-format, and mailing capabilities, giving clients a cohesive, end-to-end production experience backed by proven creative expertise.

Portrait of Dave Flansberg, Large Format Manager

Dave Flansberg

Large Format Manager

Dave Flansberg manages Digital XPress's Large Format division, overseeing the production and installation of banners, signage, displays, and other large-format materials for clients throughout the Capital Region. His expertise ensures that large-format projects are executed with precision, from initial production through final on-site installation. Dave's hands-on approach and technical knowledge support businesses, event organizers, and organizations looking for high-impact visual solutions. As part of the Digital XPress team, he helps deliver on the company's promise of integrated, in-house services, ensuring large-format projects are completed efficiently and to the highest quality standards for clients across the region.

Frequently Asked Questions

What are some examples of direct mail marketing?

Examples include personalized postcards, catalogs, tabbed mailers, newsletters, appeal mailings, renewal mailings, and other campaign pieces produced with variable data. Digital XPress also supports inserting, tip-on cards, inkjet addressing, postage stamp application, and match mailing. The right format depends on the audience, message, personalization requirements, and campaign strategy.

What are two types of direct mail advertising?

Can direct mail pieces be personalized?

What direct mail fulfillment services are available?

How does Digital XPress help optimize postage?

Can Digital XPress handle both printing and mailing?

How is sensitive mailing data handled?

Where does Digital XPress provide direct mail services?

Have More Mailing Questions?

Talk with the Digital XPress team about your campaign requirements and mailing goals.

Direct Mail Service Areas

Digital XPress supports organizations in Albany and throughout the New York Capital Region.

Albany

Service Area

New York Capital Region

Regional Coverage

Nationwide USPS Facilities

Mailing Reach

Planning A Mailing Campaign?

Contact Digital XPress to discuss your target audience and production requirements.

Certified & Compliant

Awards and Recognition

Forest Stewardship Council certification

Forest Stewardship Council (FSC) Certification

Certification supporting FSC-certified printing and sustainable paper options.

SOC 2 compliance credential

SOC 2 Compliance

Compliance supporting secure handling of sensitive print and mail data.

New York State Certified Woman-Owned Business Enterprise credential

New York State Certified Woman-Owned Business Enterprise (WBE)

New York State certification recognizing Digital XPress as a woman-owned business enterprise.

Ready To Reach Your Audience By Mail?

Share your campaign goals with Digital XPress and discuss targeted printing, fulfillment, personalization, and mailing support.

Contact Us Today

For immediate assistance, feel free to give us a direct call at 518-438-7817. You can also send us a quick email at info@dxp1.com.